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How Target Uses Social and Mobile to Hire in IT

Posted by mahipal
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on Friday, 31 August 2012
in Looking in Tech · 0 Comments
  Target is turning to a social and mobile recruiting campaign to reach as many IT pros as possible.  Now seeking to fill 165 job openings in its IT department, the retailer figures it makes sense to fish for job candidates where they’re biting. “We’re finding that the closer we can get to technology talent using tools like mobile and social, the better the results,” says Nate Swanstrom, vice president of marketing and multichannel for Target Technology Services. Its recruiting campaign relies on banner ads appearing on apps used by 35 media outlets including ABC News, Macworld and Mashable, for example. Last year, the Minneapolis-based retailer increased IT hiring by 44 percent and continues to build out its tech staff...